Atlan positions itself as an “active metadata platform” combining data catalog, governance, and collaboration capabilities. Pricing is custom/enterprise with estimates starting around $36,000-50,000/year based on data asset volume. AI features include natural language search, automated classification, and AI-generated documentation. The platform emphasizes “active” metadata—automatically updating as schemas change rather than static documentation. Key capabilities include automated data lineage (column-level tracking across 50+ sources), custom metadata frameworks, business glossary with linked assets, and Slack/Teams integration for collaboration. Persona-based access enables different views for data engineers, analysts, and business users. SOC 2 Type II and GDPR compliant for enterprise requirements. Strong integration ecosystem with Snowflake, Databricks, dbt, Tableau, and Looker. Page should cover: active metadata concept explanation, lineage capabilities, AI features demonstration, persona-based access configuration, comparison with Select Star and Collibra, pricing expectations, and implementation requirements.